Blues Clothing will launch outerwear for boys and girls at retail from autumn/winter 2011. It will include hoodies, T-shirts, dresses, leggings and jackets for ages 1 to 4 years. Aykroyds/TDP Licensing will roll out underwear and nightwear for boys and girls up to 4 years in autumn/winter 2011.
"Blues and Aykroyds are two very well known and respected companies, with excellent retail contacts and design capabilities," says Andrew Haydon, commercial and finance director at Chapman Entertainment. "They have been longstanding partners of Chapman, and we look forward to working with them on Little Charley Bear."
Little Charley Bear's others partners include Zap and Worlds Apart.
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