Champion, General Mills Bring Deal to Finish

Champion Systems has signed a deal with General Mills to produce a line of cycling caps and jerseys, along with other sporting equipment, with characters and logos of General Mills products. The items will feature brands such as Count Chocula, Trix,

April 6, 2018

Champion Systems has signed a deal with General Mills to produce a line of cycling caps and jerseys, along with other sporting equipment, with characters and logos of General Mills products. The items will feature brands such as Count Chocula, Trix, Nature Valley, and Cheerios. Under the agreement, Champion systems will create one new design for each character every one to two seasons. The line will be unveiled at the Annual Bike Show on Sept. 26-28 in Las Vegas.

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