For the last three years, I have had the unique privilege of previewing new, not-yet-aired properties with the potential for licensing and merchandising. This task (a challenge, for that matter) has been made possible through a partnership with Reed Midem, organizer of
held annually in the October time frame in Cannes, France. Aptly named
"The Licensing Challenge,"
it affords me the opportunity to utilize the skills the licensing and broadcast industries have taught me over my five-year tenure at
Is the show "toyetic?" And, what is the play pattern? Is the show interactive? Will it get a child up and moving? Is it musical? And, for the moment, for the "older" generation of 'tweens/teens, how will it translate to video games, the Internet, cell phones, and other
for black-and-white comedy
is no stranger to the Licensing Challenge, as it won the first-ever challenge for
three years ago. Hence, it's a company to watch. Many thanks to this year's judging committee:
of Al Ovadia & Associates (who served as chairman of the jury),
of Cartoon Network U.S.,
of Kids Online (KOL),
of MGM Consumer Products, and
of Fisher-Price. And, of course, congratulations to BRB Internacional. Speaking of congratulations, this month,
presents its first-ever
Top 75 Licensees.
The list, chosen by retailers and licensors via an e-mailed questionnaire, and then weighted by me, includes licensees from every major product category. While the licensees are not ranked, they are listed in alphabetical order and include some of the most well-established manufacturers in many businesses. Additionally, 25 years and running,
Collegiate Licensing Company
asked Managing Editor
to immerse herself in all things collegiate (even attending a football game) over a two-day period. The result is a tribute to CLC's 25 years in collegiate licensing, but, from the read of it, they've got more up their jerseys for the years ahead. My travel officially ended after MIPCOM in October, and I'm happy to be on the ground in New York during the best time of year. So, from the editorial team at
a healthy, happy holiday season and cheers to a prosperous New Year. Joyceann Cooney
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.