CES Goes Gaga

The 2011 Consumer Electronics Show returned to peak levels of attendance, exceeding last year’s 126,000 attendees by as much as 15 to 20 percent.Three categories were the focus this year: mobile electronics including automotive, connected home appli

April 6, 2018

The 2011 Consumer Electronics Show returned to peak levels of attendance, exceeding last year’s 126,000 attendees by as much as 15 to 20 percent.

Three categories were the focus this year: mobile electronics including automotive, connected home appliances, tablet devices and internet-enabled TV, all extensions of technology already in the market.

Lady Gaga made an appearance at the Polaroid booth to unveil its newest products: a digital instant camera with built in printer, eye glasses that both take and display photos and a Bluetooth-enabled printer that spits out Polaroid style prints from any camera.

The Polaroid brand, now owned by PLR IP Holdings continues its revival with instant digital products, LCD, and LED TVs. Lady Gaga serves as the company’s creative director.

On the licensing front, RCA was back with 60 branded products carrying the RCA name and Sharper Image exhibited with 25 affordably priced products.

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