CPLG France will represent the Star Trek brand throughout France, with an eye on the 2013 film release from Paramount Pictures.
Exclusive Icons will represent CBS’s full portfolio within the Philippines including its most brands CSI: Crime Scene Investigation, Next Top Model, Star Trek and Beverly Hills, 90210.
“This is just the latest step in our long-term international licensing strategy,” says Liz Kalodner, executive vice president and general manager,CBS Consumer Products. “Both France and the Philippines are great markets with a built-in love for our portfolio.”
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