CBS Scores Seven Deals for Television City Banner

A number of deals have been signed by CBS Consumer Products for its Television City banner, which includes its classic TV properties.The latest licensees include:Alltru for men's, women's and boys' T-shirts based on "Beverly Hills, 90210," &quot

April 6, 2018

A number of deals have been signed by CBS Consumer Products for its Television City banner, which includes its classic TV properties.

The latest licensees include:

  • Alltru for men's, women's and boys' T-shirts based on "Beverly Hills, 90210," "Cheers," "Happy Days," "Family Ties," "Frasier," "Joanie Loves Chachi," "Melrose Place," "Solid Gold," "The Twilight Zone," "Twin Peaks," "Walker Texas Ranger" and "Webster" (summer/U.S.)
    • Arc International for glassware and bar accessories based on "Cheers," "The Brady Bunch," "Happy Days," "Laverne & Shirley" and "The Twilight Zone" (fall/U.S. and Canada)
      • Bang-On T-Shirts for heat transfers based on "Beverly Hills, 90210," "Melrose Place," "Mighty Mouse," "Twilight Zone" and "Twin Peaks" (summer/U.S.)
        • Earloomz for Bluetooth headsets based on "Mighty Mouse," "The Twilight Zone," "Happy Days" and "The Little Rascals" (summer/ U.S.)
          • JCorp for T-shirts and sleepwear based on "Mighty Mouse" (summer/Canada)
            • LTL Prints for removable wall art based on "Mighty Mouse," "Cheers," "The Brady Bunch," "Happy Days," "Beverly Hills, 90210," Melrose Place," "Mork & Mindy," "Solid Gold," "Rawhide," "Gunsmoke," "Wild Wild West" and "Have Gun, Will Travel" (summer/North America)
              • Rasta Imposta for costumes based on "The Brady Bunch," "The Love Boat" and "Mork & Mindy" (fall/U.S.)

                "We have the greatest collection of TV icons ever assembled, with endless possibilities for marketers, manufacturers and retailers," says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "These new collections further our long-term strategy and positions Television City as the ultimate brand for classic TV fans."

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