Authentic Brands Group, CBS Consumer Products and CBS Interactive Music Group inked a deal for co-branded merchandise featuring The SilverStar Casting Company and Last.fm. The deal also names Authentic Brands Group worldwide licensing representative for Last.fm.
The products will launch later this year, and will include apparel, accessories, bags and headwear.
"By joining Last.fm’s cutting edge music program and SilverStar’s popularity with consumers, we aim to bring users a unique platform to express their individuality," says David Goodman, president, CBS Interactive Music Group.
“This agreement will allow Last.fm’s 40 million users to experience their favorite music brand in new and innovative ways,” says Liz Kalodner, executive vice president and general manager, CBS Consumer Products. “We’re also excited to be working with Authentic Brands Group to expand Last.fm consumer products around the world.”
“CBS is a global media powerhouse and Authentic Brands Group is world renowned in the brand licensing space,” says Jamie Salter, chief executive officer, Authentic Brands Group. “We expect the synergy between these two corporations to yield great success.”
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