The new fragrance was revealed on this week's episode, in which host Tyra Banks announced that the winner of this season’s competition will be the official spokeswoman of the fragrance.
The first fragrance will be available Jan. 15 at Target retail locations nationwide and online. The partnership will involve the introduction of multiple scents and collaboration with future winners.
“Working with these very dynamic women was an exhilarating experience,” says Ben Bennett, creative director at Hatchbeauty. “The excitement and enthusiasm that pervades the set inspired our inaugural scent, Dream Come True. There is a joie de vivre that the contestants conveyed that we tried to capture in the fragrance.”
“‘America’s Next Top Model’ is an aspirational show that gives viewers an inside look into the fashion and beauty industry,” says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “A Top Model fragrance is a natural fit, and the show's producers and Hatchbeauty did a fantastic job creating a unique challenge to showcase the introduction.”