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CBS Inks Brazil Deal

CBS Consumer Products signed Brazilian licensing agent Supermarcas to develop a licensing program throughout Brazil, Argentina, Uruguay, Paraguay, Colombia, Panama and all of Central America. Supermarcas will implement a broad merchandising program during

Supermarcas will implement a broad merchandising program during the next year for CBS’s signature brands, including "CSI: Crime Scene Investigation," "Star Trek," "90210" and "Mighty Mouse." This deal marks the first time the company has worked with CBS Consumer Products.

“With almost a quarter century of experience dedicated to bringing proven brands to new audiences in Latin America, Supermarcas is the ideal representative for CBS Consumer Products,” says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “We have built up our biggest properties across North America, Europe and Asia with great success, and now Central and South America offer new and exciting frontiers to connect with fans.”

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