CBS Expands Television City Merchandise

CBS Consumer Products is expanding the reach of its Television City banner with new deals for favorite TV properties across a full range of products. The agreements pair icons such as "The Beverly Hillbillies," "Dynasty," "Twilight Zone," "Brady Bunch," "Happy Days" and "Cheers" with industry leaders including Mattel, Mad Engine, 518 Apparel and more.

"The Television City brand continues to see tremendous growth," says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "These are shows that consumers love and retailers trust; we expect more activity to come in the year ahead."

Upcoming Television City products include:

Mattel will produce Barbies based on Elly May Clampett from "The Beverly Hillbillies" and Alexis Colby and Krystle Carrington from "Dynasty."

518 Apparel will make apparel and loungewear based on "7th Heaven," "The Andy Griffith Show," "The Beverly Hillbillies," "Beverly Hills 90210," "Brady Bunch," "Cheers," "Dynasty," "Family Affair," "Gunsmoke,"

"Happy Days," "Hogan's Heroes," "Laverne & Shirley," "Little Rascals," "Melrose Place," "Mighty Mouse," "Mod Squad," "Mork & Mindy," "My Three Sons," "Rawhide," "Solid Gold" and "Taxi."

Bif Bang Pow will manufacture gifts and collectibles based on "Twilight Zone."