CBS Consumer Products Promotes Two to VP

P.J. Pierce and Maryann Martin were recently promoted to vice president positions at CBS Consumer Products.Pierce will serve as vice president of licensing, where he will lead development of strategic branded licensing partnerships in apparel, accessories

April 6, 2018

P.J. Pierce and Maryann Martin were recently promoted to vice president positions at CBS Consumer Products.

Pierce will serve as vice president of licensing, where he will lead development of strategic branded licensing partnerships in apparel, accessories and other related categories for CCP's entertainment roster, including "America's Next Top Model," "90210," "CSI," "Star Trek," "The Brady Bunch" and "Twilight Zone."

Meanwhile, Martin has been named vice president of operations, where she will maintain CCP's asset management and approval systems, as well as contribute to the product development of video games, publishing and live shows.

"P.J. has closed some of our largest direct-to-retail deals, such as the America's Next Top Model apparel line with Walmart, and continues to bring creative, innovative ideas to the table every day," says Liz Kalodner, executive vice president and general manager of CCP. "Maryann has played a vital role in managing partnerships with all of our licensees,

as well as being the go-to expert for many of our key brands. Both of these promotions are well deserved."

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