Cartoon Network has signed VMC as its accessory licensee in the UK. It joins Blues Clothing, Brand International Group, Roy Lowe and Sons, Aykroyd, TDP, and Bacup Shoe Company as apparel licensees for the boys’ brand.

Ben 10 is Cartoon Network’s TV show following the adventures of alien power-imbued Ben Tennyson. The first of four series of the show was broadcast on Cartoon Network in the UK in March 2006 and went on to GMTV in September 2007.

There are now 30 Ben 10 licensees in the UK.