Cartoon Network Signs First Direct-to-Retail Deal

Cartoon Network Enterprises signed its first direct-to-retail licensing agreement with U.S. retailer Steve & Barry’s to more aggressively launch and market its Adult Swim apparel lines. As part of the deal, the retailer will sell T-shirts for men, women, and youth inspired by “Aqua Teen Hunger Force” and “Space Ghost Coast to Coast” for holiday 2007. The line may expand to include other tops, bottoms, headwear, and outerwear.