Cartoon Network Enterprises and Nelvana Enterprises have entered into a relationship giving the cable network’s consumer products division U.S. licensing and merchandising rights for the popular anime brand “Bakugan,” which premieres in the United States on Cartoon Network on Sun., Feb. 24. Through the agreement, Cartoon Network will serve as the brand’s licensing agent, marking the division’s first time managing a partner’s property.

“Bakugan” is a co-production from Nelvana Enterprises, Spin Master Ltd., Sega Toys Ltd., TMS Entertainment Ltd., Japan Vistec Inc., and Sega Corp., with animation by Japan Vistec Inc. and TMS Entertainment Ltd. Since its inception in 2006, the brand has become a broadcast and consumer products phenomenon in both Japan and Canada and is poised to make its U.S. debut this year on air and at retail. With Spin Master as Bakugan’s co-developer and co-owner, as well as master toy partner, Cartoon Network will work to create a comprehensive consumer products program by adding a series of key categories.

While a range of Spin Master toys has recently launched on shelf, this fall will feature an extended product rollout that will expand the brand’s presence at retail with the release of games and puzzles, youth electronics, and home entertainment managed by Cartoon Network Enterprises. The second wave of products will launch in spring 2009 with apparel, accessories, publishing, and novelty. Cartoon Network Enterprises is currently seeking partners for several of those categories.