Carrefour will use several SmileyWorld icons to mark out different sections within its stores and parking lots as part of the promotion. The icons will also appear on their direct-mail and in-store catalogs, as well as on their website and as part of a major advertising campaign in both online and offline publications including daily newspapers, billboards and radio; resulting in one of the biggest promotional campaigns of the year for Carrefour.
"I am really proud to partner with such a fabulous retailer and see SmileyWorld as the center of a promotion providing happiness to millions of families, once again fulfilling our company mission: making the world a happier place," says Nicolas Loufrani, chief executive officer of The Smiley Company.
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