The collaboration is the latest step in a well-established partnership between the giants that has resulted in nearly 280 products at Carrefour so far, in categories including toys, publishing, textiles and stationery.
The new products featuring Disney characters have launched at Carrefour in France, Belgium, Spain and Italy. The companies worked jointly to develop the range of around 50 nutritionally balanced food items such as pasta, jams, fresh cheese, tarts, yogurt and cereals. The range will be gradually extended in the coming months. The program addresses issues of portion control, energy intake and specific nutritional qualities.
"Disney is in a unique position to offer food that combines fun and nutritional benefits that will appeal to both kids and their parents," says Jean Francois Camilleri, general manager of The Walt Disney Company, France.
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