Brand Matter has announced nine new licensees for the Caribbean Joe brand.

Launching this year is luggage from 24 Seven, sun and skincare products from Ahava, beach accessories, umbrellas and ponchos from Chaby, fragrances from First American Brands and a line of accent rugs from Regence Home.

These products will be followed in 2013 by bedding, bath and beach towels from Alok Industries, footwear from A Marinelli, sunglasses by Starlight Accessories. NYAG, which is currently a licensee for handbags and small leather goods, will add hats to its offerings, also available in 2013.

“We welcome these innovative companies into the Caribbean Joe family,” says Rick Platt, president, Brand Matter, owners of Caribbean Joe. “Each of them makes a great extension of the Caribbean Joe brand and we can assure our retail partners that consumers will be thrilled with the innovative high quality product offerings they are developing.”