The upcoming range will feature flocked cards and a collector binder with activities for parents and children. The card will be available at more than 30,000 kiosks across Italy.
"This is a great opportunity for us to introduce a new way for children and their parents in Italy to enjoy the Care Bears characters," says Carla Silva, vice president of global licensing with American Greetings Properties. "The new line is going to be very fun and we're sure that fans will love collecting the cards, as well as enjoying the activities in the special collector binder."
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