The Care Bears will celebrate their 25th Anniversary on Sept. 25 by introducing the new 25th Anniversary Care Bear with a birthday celebration at Toys “R” Us Times Square and by giving hugs to New Yorkers around the streets of Manhattan. The Care Bears will be making appearances throughout the city, at parks, after-school programs, museums, libraries, shops, restaurants, transportation hubs, and more.

The fun continues at Toys “R” Us Times Square with a big Care Bears birthday party to launch the limited-edition 25th Anniversary Care Bear, which has authentic Swarovski crystal eyes and sterling silver-plated accents, and will be available for the first time at Toys “R” Us Times Square on that day. This commemorative bear comes with a rare DVD of the very first Care Bears episode ever and makes a precious Care Bears keepsake for fans of all ages.