Dunkin' Brands, parent company of Dunkin' Donuts and Baskin-Robbins announced it has joined forces with Marvel Studios to bring Captain America-themed menu items to Dunkin' Donuts and Baskin-Robbins restaurants.
This is Dunkin' Donuts' first-ever partnership with a motion picture studio.
Starting Monday, Captain America-themed items will hit Dunkin' Donuts and Baskin-Robbins restaurants, including a unique Coolatta frozen beverage, a star-shaped donut, new ice cream flavors, sundaes and cakes, as well as a Dunkin' Donuts "Unlock the Lab" interactive microsite and a Baskin-Robbins Facebook promotion.
In addition, Baskin-Robbins will feature branded ice cream refreshments including a Super-Soldier Swirl ice cream flavor, Hydra Force Sundae, Super-Soldier Sundae and the Captain America Ice Cream Cake.
Fans also have the opportunity to purchase limited edition Captain America-themed Dunkin' Donuts cards at Dunkin' Donuts restaurants while supplies last. These cards can be registered online at www.DunkinDonuts.com for a free 30-day trial to a Marvel Digital Comics subscription.
"We are thrilled to bring the buzz and anticipation surrounding the upcoming release of Captain America: The First Avenger to our guests at Dunkin' Donuts and Baskin-Robbins restaurants around the world," says John Costello, chief global marketing and innovation officer at Dunkin' Brands. "We believe our partnership with Marvel Studios is ideal, as we not only combine our iconic brands with one of the most enduring and beloved action heroes, but we bring together the coolest movie of the summer and the destination for cool summer beverages and treats for millions of people."