Canopy Ignites Creativity

Canopy Brand Group has launched a new blog called How to Start a Fire, designed to celebrate thought-provoking ideas and create some of their own.

Every day the Canopy team highlights a compelling creative concept. In addition, they create “dream projects” by asking and answering off-the-wall questions like, “If Volkswagon made office supplies, what would they make?” or choosing two random brands and coming up with a product concept that combines the two.

“We want to ignite and applaud great creativity, showcasing our opinions on the world of creativity as well as our own provocative ideas,” says Marc Sampogna, founder and managing director, Canopy Brand Group.