Discovery Communications and Dawn Foods are teaming up to create a line of ready-to-sell cakes inspired by the TLC series “Cake Boss,” in a deal brokered by Big Tent Entertainment, North American licensing agency for the TLC brand.
Baker and star of “Cake Boss,” Buddy Valastro, will work with Dawn Foods to create a selection of celebration and dessert cakes based on his personal recipes and designs featured on the series.
“I have been working hand-in-hand with Dawn Foods to recreate some of my popular designs from the show in local bakeries and supermarkets,” says Valastro. “The ready-to-sell cakes are perfect for fans of the show who want to taste one of my cakes, but may not be able to visit Carlo’s Bakery.”
The first cake range of buttercream iced confections will hit this summer at bakeries, grocery stores and warehouse clubs nationwide. A fondant line will follow this fall. A line of cupcakes is also included in the deal, and all ranges will be available year-round.
"We are thrilled to be partnering with TLC and the Cake Boss himself," says Kirk Trofholz, president, Dawn Foods U.S. Bakery Products. "At Dawn we are always looking for innovative concepts to bring value to the in store bakery and this is exactly the kind of thing that gets our customers excited."