My Gym Enterprises, operator of 200 kid-focused fitness clubs worldwide, has signed CAA Licensing to develop a brand extension program.

As agent, CAA Licensing will seek out product partners for My Gym in categories including health and fitness, children's entertainment, apparel and accessories, footwear, toys and games, food and beverage and music compilations. My Gym currently has marketing partnerships with Hasbro, Kimberly-Clarke, Mott's Juices, Disney, Nickelodeon, Fox Home Entertainment and Parenting magazine.

CAA Licensing is a division of Creative Artists Agency.