C3 Entertainment is presentiung their newest property, Grizzly Adams, at Licensing Expo this week.

“We joined forces with C3 Entertainment, a worldwide leader in the field of brand licensing, to help reintroduce the Grizzly Adams brand worldwide and to realize the brand’s full potential,” said Tod Swindell and Julie Magnuson, executive managing partners, Grizzly Adams Brand Franchise in a joint statement. “Plus this reunites Dan Haggerty with the brand and creates great potential for acquiring new licensees for products and memorabilia.”

The star of the 1970’s Grizzly Adams film and television series, Dan Haggerty, will also make an appearance at this year’s Expo in honor of the new partnership.

“Grizzly Adams is an iconic character. The popularity of both the character and Dan Haggerty is evident in the successful movie that led to the very highly rated TV show with a wide audience appeal that continues to this day,” says Ani Khachoian. executive vice president, licensing and consumer products, C3. “The frontier legend of Grizzly Adams born out of American history and the Wild West is alive and well today.”

C3 Entertainment has also announced that it is bringing The Three Stooges Beer back to market this fall with Panther Brewery.

“We were very successful with the beer in the past with each bottling run sold out,” says Khachoian. “The quality of the beer is outstanding and we anticipate it to be well received when it comes back to market later this year. Of course, having iconic Three Stooges imagery on the packaging and bottles adds an additional element for consumers to enjoy.”

C3 is presenting both Grizzly Adams and The Three Stooges in Booth 3778 at Licensing Expo this week in Las Vegas, Nev.