C-Life Jumps into Juniors with Smurfs

The Smurfs join a diverse assortment of properties at C-Life Group, including entertainment, music, pop culture and character licenses.

“As we build toward the global release of The Smurfs, partnerships with companies like C-Life will not only help build awareness but remind every generation about what they love about these iconic characters,” says Gregory Economos, senior vice president of global consumer products at Sony Pictures Entertainment. “C-Life has an innate sense of what’s trending in the market and creative capabilities that will not only work for the movie, but also get consumers the apparel they want.”