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Busytown Rings In the Holidays at Borders

Cookie Jar and Random House have paired with Borders to offer exclusive Richard Scarry Busytown products for the holidays.Borders stores nationwide are featuring a collection of classic Scarry tales, called "Super Stupendous Storie," published b

Cookie Jar and Random House have paired with Borders to offer exclusive Richard Scarry Busytown products for the holidays.

Borders stores nationwide are featuring a collection of classic Scarry tales, called "Super Stupendous Storie," published by Random House, as well as a small beanie plush assortment, large Huckle Cat plush from "The Bridge" and an exclusive boxed board book set from Five Mile Press. Other exclusive products in stores, include classic Scarry books, new television tie-in books from "Richard Scarry's Busytown Mysteries" and a variety of board, memory and card games, floor puzzles and DVDs.

"We're pleased to partner with The Cookie Jar Group and Random House to offer our customers a variety of Richard Scarry products," says Michele Cloutier, chief merchandising officer for Borders. "We are placing a strong focus on our children's category this holiday season and these products are a great addition to our total offering."

In other Busytown news:

  • The American Automobile Association began a yearlong partnership in September to use the iconic characters and vehicles for child passenger safety.

  • "Busytown Mysteries," which began its new season this fall on CBS Saturday mornings, has inspired a full toy line to hit retailers nationwide in fall 2011.

  • A live stage show is in development for small venues for fall 2011.

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