quo;s protégé by facing challenges and progressing in the virtual world of a Burger King-themed city. Burger King plans to promote the game through in-restaurant signage and packaging. Customers will send a text message to download and purchase the game. In other news, the King will be gracing doorsteps again this Halloween with Rubie’s Costumes creating a Deluxe King Costume with a robe, latex mask, and oversized gold medallion, and the Extra Large King Mask featuring the King’s oversized head in a royally adorned box. Both deals were brokered by Burger King Corp.’s licensing agent, Broad Street Licensing Group.