Burger King Inks Two Deals

Burger King Corp. aligned with mobile content provider Mobliss Inc. to create downloadable cell-phone games featuring its branded content, including the King. The first game, due spring 2008, will feature players vying for the role of the King&rs

April 6, 2018

quo;s protégé by facing challenges and progressing in the virtual world of a Burger King-themed city. Burger King plans to promote the game through in-restaurant signage and packaging. Customers will send a text message to download and purchase the game. In other news, the King will be gracing doorsteps again this Halloween with Rubie’s Costumes creating a Deluxe King Costume with a robe, latex mask, and oversized gold medallion, and the Extra Large King Mask featuring the King’s oversized head in a royally adorned box. Both deals were brokered by Burger King Corp.’s licensing agent, Broad Street Licensing Group.


Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.