Burger King Inks Two Deals

Burger King Corp. aligned with mobile content provider Mobliss Inc. to create downloadable cell-phone games featuring its branded content, including the King. The first game, due spring 2008, will feature players vying for the role of the King&rs

April 6, 2018

quo;s protégé by facing challenges and progressing in the virtual world of a Burger King-themed city. Burger King plans to promote the game through in-restaurant signage and packaging. Customers will send a text message to download and purchase the game. In other news, the King will be gracing doorsteps again this Halloween with Rubie’s Costumes creating a Deluxe King Costume with a robe, latex mask, and oversized gold medallion, and the Extra Large King Mask featuring the King’s oversized head in a royally adorned box. Both deals were brokered by Burger King Corp.’s licensing agent, Broad Street Licensing Group.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.