High-end fashion brand Burberry is to launch its own line of cosmetics this July, called Burberry Beauty.
Initially there will be approximately 100 classic items for face, lips, cheeks and eyes. The line will not be updated every season, but new products will be introduced on an as need basis.
Burberry will integrate the beauty brand completely and is likely to utilize the sort of social networking and online campaigns that have been successful recently such as the Art of the Trench. Burberry's iconic check will influence the cosmetics packaging and prices will range from €18 to €44 ($24 to $59).
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