Bumpeez Bounces into Europe

Netherlands-based Glow Europe has unveiled plans to roll out its pocket-money toy brand Bumpeez across Europe, beginning with France and Benelux.

The collectible game chips will roll out in France Friday at retailers such as Toys ‘R’ Us, Carrefour, E.LeClerq and King Jouet, and in Benelux on Sept. 1 at Marskramer, Bart Smit and Intertoys.

“Bumpeez were an instant success when they launched in the U.K. last year and went on to become the best-selling collectible at its price point,” says Chris Clover, brand manager, Glow Europe. “France and Benelux will spearhead the roll out of Bumpeez across Europe as we look to replicate its success in new markets.”