Bulldog Licensing has signed two agreements for its brand Monkey, the star of television advertisements for ITV Digital and PG Tips.
Posh Paws will produce Monkey plush, including talking plush and beanies. GB Eye will launch posters.
"This represents the start of what is sure to be a strong and wide-ranging licensing program," says Rob Corney, Bulldog's managing director. "We are in talks with licensees across a range of other sectors and are expecting to make more announcements very soon."
Monkey first appeared in the U.K. nine years ago and won a cult following after starring in advertisements for ITV Digital.