The library features 10 million pictures, including iconic images of personalities, landmarks, historical events and outer space made famous in LIFE. The brand is represented across many product categories, including fashion, apparel, house wares and gifting, through the U.S. licensing program.
“This is a massive signing for us,” says Rob Corney, managing director at Bulldog. “LIFE is the world’s most respected source of compelling photojournalism and that opens up a huge range of licensing possibilities. We’ll be looking to extend the property over a wide range of categories and already have interest from potential partners across apparel, bags, accessories and publishing.”
