Pedigree will publish two Build-A-Bear brand books–an activity handbook and an annual. The activity handbook is set for publication in April and will feature content based around special occasions throughout the year, such as birthdays, Easter, Christmas and Halloween. The annual will follow a similar format and is set to hit the shelves in August.
“It is fantastic to be adding to the Build-A-Bear Workshop licensing program with a major name such as Pedigree,” says Rob Corney, managing director, Bulldog Licensing. “The new books are fun and innovative and are certain to fly off the shelves, as there isn’t a child in the country that hasn’t heard of Build-A-Bear Workshop.”