Bulldog Licensing inked a deal to represent cartoon cat Garfield in the U.K. The Garfield cartoon strip appears every day in the Daily Mail and "The Garfield Show" cartoon airs on Boomerang.
Garfield partners in the U.K. market include Blues Clothing, Brand Alliance and Silverknit for apparel, Sert MST for pet products, Whitehouse for amusement plush and Smiffys for dress up.
“We are absolutely delighted to be representing such an iconic property as Garfield,” says Rob Corney, managing director, Bulldog. “The brand is hugely popular and instantly recognizable and this makes it extremely attractive to licensees. We are already in talks with a number of interested parties and are expecting to announce on new deals very soon!”