Bulldog Licensing signed a new apparel agreement for Monkey, the star of the classic advertisements for ITV Digital and PG Tips. Comic Relief is licensor for the Monkey brand, and all licensed products sold will help the charity.
BCI has signed on to make Monkey t-shirts, joining existing partners such as Posh Paws (plush), GB Eye (posters), Danilo (greetings cards and calendars) and Bluebird Brands (fashion bags, laptop bags, plush bags, purses and homewares).
“Monkey lends himself perfectly to apparel so we are delighted to have signed this new deal,” says Rob Corney, managing director at Bulldog. “The brand benefits from huge awareness and everybody loves Monkey, whilst having Comic Relief as a licensor makes him even more attractive to licensees. All this has enabled us to develop a program that just keeps on growing!”