Since its 2008 launch, Little Ewe has become one of the biggest names on Moonpig.com, worth an estimated £500,000 ($750,000) on that site alone, and also appears on greeting cards from Danilo and plush toys and gifts from Posh Paws, as well as featuring in a top-selling mobile download from Sharpcards. Little Ewe has a starring role in Moonpig's multimillion pound TV ad campaign.
"It underlines Little Ewe's enormous potential for generating revenue at retail and will send interest in the brand through the roof," says Rob Corney, Bulldog's managing director.
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