Bulldog will be looking to target sectors that tie in with Sindy’s strong position within the fashion world, such as perfume, accessories, apparel, jewelry and footwear.
“Sindy occupies a very special place in British culture and is familiar to millions, as well as being a brand with a serious reputation as a fashion icon,” says Rob Corney, managing director at Bulldog. “The brand’s 50th anniversary next year will produce a huge amount of publicity and we are looking to develop a program that concentrates on high-end fashion product. We are already attracting considerable interest from licensees and are expecting to announce on new deals very soon.”
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