Products include quiz games, soap on a rope, glasses cases, giant mugs and wash bags.
Diablo Skinz will launch Shoot-branded skins for mobiles, laptops and tablets this year, and Kavcom will create a downloadable Shoot quiz for mobile phones. Existing partners also include Portico for greetings cards and gifts, Samuel Eden for socks, Poetic Gem for adult apparel and Iron Gut for framed wall art.
"This latest deal is further evidence of just what a strong property Shoot is,” says Rob Corney, managing director, Bulldog. "As a non-partisan football brand it presents a very attractive prospect and we are dealing with considerable interest from licensees both in the U.K. and overseas looking to associate with a football brand that has year-round appeal."