April 6, 2018
A Squared Entertainment and Build-A-Bear Workshop inked new agreements with several companies including Enterplay, Playmates Toys, Wild Pumpkin Licensing International and Bulldog Licensing. These relationships will expand Build-A-Bear Workshop at specialty, mid-tier and mass market retailers, and propel the brand into international markets.
Enterplay will create a line of Build-A-Bear Workshop Fun Paks. The product line includes trading cards, novelty items, mini plush with trading cards, which will tie into Bearville.com.
Playmates Toys will develop a toy line for girls that includes mini figures, play sets and a collection of mini bears. This line will launch at specialty and mass-market retailers next year.
A2 Entertainment will also be developing
entertainment and external licensing programs for Build-A-Bear Workshop and are looking for new partners and categories for both hard and soft goods.
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