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bsp Signs The Notorious BIG Estate

Notorious BIG, the estate of Christopher George LaTore Wallace, a.k.a Biggie Smalls, has signed Brand Sense Partners to exclusively manage licensing and merchandising for the rap legend’s name and likeness. Appointed by trustees Voletta Wallace and

Appointed by trustees Voletta Wallace and Faith Evans, bsp will manage all merchandise and licensing activity on behalf of the Notorious BIG estate. bsp’s Theresa Brown, who has represented such estates as Albert Einstein and Steve McQueen, will manage the Wallace program.

“Christopher Wallace was a pioneer in the hip-hop and rap music movement, paving the way for a countless number of today’s talent and we are excited to leverage the untapped equity in his brand,” says Ramez Toubassy, president and chief executive officer of bsp.

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