Brush Buddies has announced the newest artist to join its line of singing toothbrushes–Psy, whose song “Gangnam Style” is the most-watched YouTube video of all time. The partnership was negotiated with Bravado.

The new Psy Singing Toothbrush plays "Gangnam Style" for two minutes, the dentist-recommended length of time to brush.

Psy joins other top musicians including Justin Bieber, Lady Gaga and LMFAO in the Brush Buddies line, which was launched in 2011.