To support the fragrance, LR Health & Beauty Systems will also offer perfumed body lotion, a perfumed shower gel and a deodorant spray for the Lovingly by Bruce Willis brand.
The fragrance is an expansion of the company's relationship with Willis, which began with the Bruce Willis men’s fragrance in June 2010.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.