April 6, 2018
Bruce Willis and LR Health & Beauty Systems have unveiled the actor's first women’s fragrance, Lovingly by Bruce Willis. Products are available through the licensee's sales partners and on the company's website.
To support the fragrance, LR Health & Beauty Systems will also offer perfumed body lotion, a perfumed shower gel and a deodorant spray for the Lovingly by Bruce Willis brand.
The fragrance is an expansion of the company's relationship with Willis, which began with the Bruce Willis men’s fragrance in June 2010.
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