British Icons Paddington Bear and Marmite Team Up in Ads

Unilever Foods UK has taken on The Copyrights Group’s Paddington Bear to promote savory spread Marmite. The agreement sees Paddington front a campaign, launched on Sept. 13, which will run across all advertising media over the next 12 months.

April 6, 2018

Nicholas Durbridge, CEO of The Copyrights Group, says, “The collaboration of two such iconic brands works effortlessly and the timing of promotional activity couldn’t be better in terms of raising Paddington’s profile ahead of his 50th anniversary next year.”

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