British, French Deals for Dora and SpongeBob

In France, NVCP has tapped Videojet for a Dora the Explorer console game aimed at preschool children. The educational travel game will launch across France and Benelux countries in mass market and specialty retailers as part of a deal that runs until the end of 2012.

Meanwhile, in the U.K., two new deals have been signed for Dora the Explorer and SpongeBob SquarePants. Little Star Creations will launch children's headphones and magnetic height charts this spring at retailers, including Toys"R"Us nationwide. The deal, which runs until March 2010, follows a similar contract for SpongeBob SquarePants. Also, new SpongeBob SquarePants torches and bubble makers from Britepower are launching at retail this spring as part of a deal that runs to mid-2012. The practical and fun play products are targeted at kids ages 5 to 12.