The venture will develop, market and distribute diversified collections based on the brands of today's top musical artists. Bravado will partner with MESH for exclusive collections and better merchandise, which are expected to launch this year at specialty and department stores throughout the world.
The partnership combines LF USA's strength in building global brands supported by its sourcing network and distribution resources with MESH's expertise in creative design and fashion opportunities and Bravado's licensing experience and roster of recording artists.
"Bravado's clients are among the most iconic musical artists in pop culture," says Lucian Grainge, chairman and chief executive officer of Universal Music Group. "Bringing them together with MESH's creative ability and global distribution resources will be transformative for Bravado in terms of its scale, the unique opportunities it provides our artists, and the diversification it brings to our portfolio of global brands."
"I am incredibly excited to be a part of this historic fusion of fashion, music, and retail," says Tommy Hilfiger, part owner of Star Branding, which is a partner in MESH. "Between the unrivaled roster of artists under the Universal / Bravado umbrella and the unparalleled ability to produce quality product that LF USA brings to our partnership with MESH, finally, the marriage between music and fashion is official."
"Building on the powerful influence of music and entertainment on today's fashion conscious consumers, this new venture will offer an exciting new merchandise platform for our retail partners," says Rick Darling, president of LF USA.