Brandolution Signs “Sid the Science Kid”

The Jim Henson Co. has designated Los Angeles-based licensing and marketing agency Brandolution to handle all U.S. and Canadian licensing for its newest animated preschool science-readiness series “Sid the Science Kid” (formerly “What&rs

April 6, 2018

The Jim Henson Co. has designated Los Angeles-based licensing and marketing agency Brandolution to handle all U.S. and Canadian licensing for its newest animated preschool science-readiness series “Sid the Science Kid” (formerly “What’s the Big Idea?”). Brandolution will work with Henson to develop a licensing program across all relevant preschool consumer product categories including toys, books, activities, party, apparel, and home furnishings, with the goal of introducing a tight assortment of key drivers for the 2008 holiday season followed by full product assortment rolling out in 2009.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.