Brandgenuity signed an agreement with Kathy Davis Studios to serve as its exclusive licensing agency. The company plans to extend the Kathy Davis brand into new product categories, including scrapbooking, crafting, stationery, kitchen textiles, bedding, home décor, domestics, floral and gifts, bridal and seasonal goods, party goods and jewelry.
Kathy Davis has sold more than 100 million greeting cards. In addition to her partnership with American Greetings, she also has deals for fabric with Westminster Fibers, bank checks with Deluxe Corporation, calendars with Trends International, gifts with Westland Giftware and others.
“Kathy Davis’ work is beautiful, distinctive and iconic,” says Adina Avery-Grossman, partner at Brandgenuity. “She is a real woman who is inspired by everyday things and combines soft water color paint brush strokes with meaningful words to spread joy with each design.”