Brand extensions will include apparel and accessories, barware, food and beverage, interactive and mobile, social expression, costumes, seasonal products, gift and novelty, games, and collectibles. The visual appeal and dry wit of the show will drive the licensing program.
“With Archer finishing its second season and gearing up for a third, now is the time to bring the show’s audacious personalities and animations to life and reward the devoted and diversifying fan-base that’s been waiting for Archer to come off the screen,” says Eric Schrier, executive vice president of FX Productions and senior vice president of Series Development. “We’re thrilled to embark on another partnership with Brandgenuity. Their savvy has helped It’s Always Sunny in Philadelphia create a lifestyle, and we’re excited to launch Archer to similar heights.”