Brandgenuity will expand the existing History program into multiple categories, including the travel arena with experiential trips representative of show character jobs, locations and lifestyles.
“History is the hottest brand in television. As a top five cable network and the No. 1 non-fiction entertainment network in all key demos, we have a tremendous opportunity to extend the brand into new product categories and to create meaningful retail partnerships,” says Kate Winn, senior vice president, A+E Networks Consumer Products. "With their licensing and retail acumen, excellent relationships and successful track record, we believe that Brandgenuity is the creative agency that can help take us to the next level by building additional layers onto this powerful brand which is already welcome in consumers’ homes."
"We are thrilled to be working with History and their authentic, beloved brands," says Jay Asher, partner at Brandgenuity. "History has achieved a meteoric rise as a top cable network, and their programming owns the young male audience right now. We’re excited to make History and its shows, including ‘American Pickers,’ ‘Swamp People,’ ‘Ice Road Truckers’ and more, come alive by collaborating with passionate licensees and committed retailers."