“History is the hottest brand in television. As a top five cable network and the No. 1 non-fiction entertainment network in all key demos, we have a tremendous opportunity to extend the brand into new product categories and to create meaningful retail partnerships,” says Kate Winn, senior vice president, A+E Networks Consumer Products. "With their licensing and retail acumen, excellent relationships and successful track record, we believe that Brandgenuity is the creative agency that can help take us to the next level by building additional layers onto this powerful brand which is already welcome in consumers’ homes."
"We are thrilled to be working with History and their authentic, beloved brands," says Jay Asher, partner at Brandgenuity. "History has achieved a meteoric rise as a top cable network,
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