Brandgenuity Brokers Rocky Deal

Brandgenuity brokered a deal between MGM Studios and street wear company Undefeated for a line of t-shirts, snapback hats, knit hats, crewneck sweatshirts and hoodies inspired by the film Rocky to celebrate its 35th anniversary this year. The line of athl

April 6, 2018

Brandgenuity brokered a deal between MGM Studios and street wear company Undefeated for a line of t-shirts, snapback hats, knit hats, crewneck sweatshirts and hoodies inspired by the film

Rocky

to celebrate its 35th anniversary this year.

The line of athletic apparel and accessories features items based on the lead character Rocky Balboa, as well as some of his most note-worthy opponents including Apollo Creed and Clubber Lang.

“We are thrilled to be partnering with Undefeated,” says Tricia Samuels, executive director of worldwide licensing, consumer products, at MGM Studios. “They have enormous passion for

Rocky

and it shines through in all of the products they designed for this collection. Both fans of

Rocky

and Undefeated will undoubtedly be keyed up for the launch this holiday.”

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