Brand Sense Partners entered into an exclusive agreement to represent Oneida, designers and marketers of stainless steel flatware and dinnerware. Oneida has engaged bsp to build its success in licensing and extend the Oneida brand into additional areas of the home.

bsp plans to launch Oneida into new territories and categories including kitchen appliances, home décor and accessories, textiles, bathroom accessories, kitchen carts/islands, lighting and tabletop cleaning products.

“We are proud to align with bsp and their successful track record of working with leading consumer brands to find new growth opportunities through licensing,” says Andrew Church, chief financial officer and chief operating officer of Oneida. “We’ve seen strong momentum in our business, and by partnering with bsp we will be best equipped to put the right resources toward building and expanding our business even further.”